Road Paint for Mega Projects in NEOM & Riyadh | Thermoplastic & Waterborne Solutions
By Alan Xie, International Projects Manager, Tianhua Group – Global Road Marking Solutions
Saudi Arabia is experiencing unprecedented growth in infrastructure—from the NEOM region and The Line, to Riyadh’s rapid expansion, highway upgrades, logistics corridors, and new smart mobility systems. Mega-scale road development requires materials that deliver durability, visibility, and compliance with SASO, MOT, AASHTO, and international standards.
Tianhua Group – Expanding to Riyadh in 2026
To better serve the Middle East and Africa, Tianhua Group will establish a new thermoplastic & waterborne road marking paint factory in Riyadh in 2026.
This strategic investment enables us to support NEOM, Riyadh Municipality, MOT, Red Sea Global projects, and regional EPC contractors with:
- Faster delivery – local supply eliminates long sea freight lead-times from Asia
- Lower logistic costs – no ocean shipping or import container charges
- Enhanced stability – consistent inventory for mega and multi-year projects
- Stronger technical presence – on-site engineers and application support
- Competitive pricing – factory-direct within Saudi Arabia
- Better service for GCC & Africa – Riyadh becomes the regional export hub
With the Riyadh factory, Tianhua will shift from a “China-based exporter” to a Saudi-based manufacturer integrated into regional supply chains.
Road Marking Paint Solutions for NEOM & Major Saudi Projects
Our products are engineered for desert climate, sandstorms, high UV exposure, and heavy traffic loads common across KSA and GCC highways.
Available Products
- Thermoplastic Road Marking Paint (White / Yellow)
- SASO-Compliant Water-Based Road Marking Paint
- High-Reflective 30% Glass Bead Mix Thermoplastic
- ATPM / Rumble Strip Paint
- Cold Plastic MMA (upon request)
Factory Price & Supply Details
| Product | Standard | Price (USD) | Supply Origin |
|---|---|---|---|
| Thermoplastic White | SASO / AASHTO / EN1871 | $270–$480 / ton | China (2024–2025) → Riyadh (2026 onward) |
| Thermoplastic Yellow | SASO / AASHTO / EN1871 | $290–$520 / ton | China → Riyadh (2026) |
| Water-Based Road Paint | SASO-2869 / SASO-819 | $0.95–$1.80 / liter | Riyadh factory supply planned |
| High-Bead Reflective Mix | 30% Glass Beads | $350–$580 / ton | China & KSA future mixing line |
Why Tianhua is the Preferred Supplier for Mega Projects
- 20+ years of road marking material manufacturing
- Long-term supplier to contractors in Asia, Africa, GCC, Europe
- Custom formulas for NEOM desert climate
- OEM service for local brands
- Ship-first + friendly distributor credit terms
- Joint-venture factory partnership opportunities
Supporting Saudi Vision 2030 and Mega Infrastructure
Tianhua Group’s future presence in Riyadh aligns with the rapid expansion of:
- NEOM – The Line, Trojena, Oxagon
- Riyadh city expansion & mobility projects
- Cross-region expressways & logistics corridors
- Airport and smart transportation upgrades
- Red Sea & AMAALA developments
Our goal is simple — to be the most reliable, competitive, and locally-present road marking paint supplier in the Middle East and Africa.
Contact for Project Supply & Partnerships
If you are a contractor, government buyer, distributor, or investor exploring a JV factory, we welcome cooperation.
