Why Thermoplastic Road Paint Dominates the Global Market
Thermoplastic road paint has become the leading choice for road marking projects worldwide. From highways in North America to city streets in Africa and Asia, it is favored by governments, contractors, and developers. The reason for its dominance is simple: superior performance, cost-efficiency, and compliance with international standards.
1. Exceptional Durability
Unlike cold-applied paints that wear away quickly under heavy traffic, thermoplastic coatings are hot-applied and form a thick, hard-wearing layer. They can last 3–5 years depending on climate and traffic conditions, reducing the frequency of repainting and overall maintenance costs.
2. High Reflectivity for Safety
Thermoplastic paint incorporates reflective glass beads that provide outstanding night-time visibility. This retroreflective effect is essential for driver safety, especially in poorly lit areas, highways, and rainy regions. Many countries’ safety regulations, including EN 1436 and AASHTO standards, require the use of such reflective coatings.
3. Cost-Effectiveness Over Time
Although the initial application cost of thermoplastic paint is higher compared to conventional paint, its longer lifespan makes it more economical in the long run. Lower repainting frequency means reduced labor costs, traffic disruption, and better budget allocation for road authorities.
4. Versatility Across Regions
Thermoplastic paint is suitable for a wide range of climates—from the desert heat of the Middle East to the humid conditions of Southeast Asia. Its adaptability explains why it is widely used in Africa, South America, and rapidly urbanizing regions where durable infrastructure is essential.
5. Compliance with International Standards
Global standards such as AASHTO (USA), BS 3262 (UK), EN 1436 (EU), and SASO (Saudi Arabia) endorse thermoplastic paints due to their performance. Meeting these standards ensures safety, uniformity, and easier approval for international contractors working on government-funded projects.
6. Added Value: Anti-Skid and Customization
Modern thermoplastic formulations include anti-skid properties, ensuring safe braking in busy intersections, airports, and parking bays. They are also customizable in color and thickness, making them suitable for specialized applications like bus lanes, pedestrian crossings, and airport runways.
Our Thermoplastic Paint Advantage
| Product Name | Traffic Love® Thermoplastic Road Marking Paint |
| Type | Hot-applied Thermoplastic Road Marking Paint |
| Color | White / Yellow / Custom Colors |
| Binder Content | ≥20% |
| Glass Beads (Premix) | 30–35% |
| Skid Resistance | ≥45 (SRT) |
| Coverage | ~3.0 mm dry film covers 3.5–4.0 m² per 25 kg |
| Package | 25 kg bags or jumbo ton bags (OEM/private label available) |
| Compliance | AASHTO, BS 3262, EN 1436, SASO |
| Factory Price | USD $260–$700 / ton |
| Delivery Ports | Shanghai, Ningbo, Qingdao (African ports available) |
| MOQ | 5 tons |
| Delivery Time | Approx. 30 days |
| Trade Terms | FOB, CIF, DDP, EXW |
Distributor & Partnership Opportunities
We are inviting global distributors, particularly in Africa, the Middle East, South America, and Southeast Asia. Our support includes:
- Exclusive regional dealership rights
- Stable cooperation: initial stock on consignment (ship first, pay later)
- OEM / private label packaging options
- Joint venture factory opportunities for local production
- Commission rewards for referrals with government or contractor connections
- Invitation to visit China for factory inspection and tourism
