TIANHUA Traffic Secures RMB 20 Million in Orders at the 2025 Canton Fair
Guangzhou, China – November 2025 — TIANHUA Traffic, a leading Chinese manufacturer of road marking paint, thermoplastic equipment, and traffic signal systems, announced a major success at the 138th Canton Fair, securing over RMB 20 million (approximately USD 2.8 million) in confirmed and pending export contracts. The company’s booth attracted hundreds of professional buyers and government contractors from the Middle East, Africa, and Southeast Asia.
Global Demand for Quality Road Marking Paint
In recent years, rapid infrastructure expansion in developing regions has driven strong demand for high-performance road surface marking paint. Governments and contractors in countries such as Saudi Arabia, Nigeria, Kenya, Vietnam, and Indonesia are investing heavily in durable and reflective road marking solutions that meet ASTM D476, EN 1436, and AASHTO M249 standards.
TIANHUA Traffic’s thermoplastic road marking paint and preheater systems have gained recognition for their excellent adhesion, fast drying, anti-skid properties, and resistance to UV and rain. With product prices ranging from USD 270 to 700 per ton (factory price, depending on formulation), the company has become one of the most cost-effective and reliable options among Asian manufacturers.
Highlights from the 2025 Canton Fair
- Total orders signed: RMB 20 million (USD 2.8 million)
- Main markets: Middle East, Africa, Southeast Asia
- Top products: Thermoplastic road marking paint, MMA cold plastic paint, road marking machines, and traffic controllers
- New cooperation agreements: Signed with distributors in UAE, South Africa, and the Philippines
The company’s booth featured a live demonstration of the road marking preheater and applicator machine, attracting construction contractors and road authorities looking for automated solutions to reduce labor costs and increase precision in marking lines.
“Our mission is simple — to make roads safer and construction more efficient,” said Mr. Zhang Han, General Manager of TIANHUA Traffic. “Through continuous innovation and strict quality control, we’ve built long-term trust with clients in over 60 countries. The success at the 2025 Canton Fair confirms our strong competitiveness against local and Indian suppliers.”
Why Overseas Buyers Choose TIANHUA Traffic
Unlike small trading firms, TIANHUA Traffic operates its own production base in China, integrating R&D, manufacturing, and export logistics. This allows the company to maintain strict consistency and stable supply capacity for both standard and customized road marking materials.
- Factory Price: Direct from the manufacturer, with no middleman markup.
- Flexible Payment: Supports LC, TT, or deferred payment after shipment for long-term partners.
- Certification: ISO 9001, CE, and EN compliance; some formulations tested under SABS and DPWH standards.
- Production Capacity: Over 30,000 tons of thermoplastic paint and 1,000 sets of road marking equipment annually.
At the Canton Fair, the company also launched its All Weather Thermoplastic Paint, specially designed for humid and tropical regions such as Malaysia, the Philippines, and Kenya. This advanced formula ensures long-lasting retroreflectivity even in heavy rainfall conditions, outperforming traditional cold paints in both lifespan and brightness retention.
Market Expansion Plan: 2026–2027
Following the success of the fair, TIANHUA Traffic announced plans to expand its global service network with regional offices and technical partners in Africa and Southeast Asia. The initiative will include:
- Setting up local warehouses in Nairobi and Jakarta to shorten delivery time.
- Training programs for local contractors on thermoplastic application techniques.
- Joint-venture opportunities for paint production and packaging under the TIANHUA brand.
Through these initiatives, the company aims to strengthen collaboration with local distributors and government procurement agencies, ensuring faster after-sales service and localized technical support.
About TIANHUA Traffic
TIANHUA Traffic is a global manufacturer and exporter of road marking paint, preheaters, road marking machines, and traffic signal systems. With a professional R&D team and 15+ years of export experience, TIANHUA serves clients in more than 60 countries, including South Africa, Saudi Arabia, Vietnam, Indonesia, and the Philippines. Its products are widely used in highways, airports, and municipal road projects.
The company’s mission is to deliver factory-direct pricing with international quality assurance, helping road contractors reduce project costs while improving marking performance and durability.
“Every line on the road represents safety,” said Mr. Zhang. “That’s why we take pride in being a trusted partner for national infrastructure projects worldwide.”
Contact Information
Company: TIANHUA Traffic
Website: www.tianhuatraffic.com
Email: [email protected]
Main Products: Thermoplastic Road Marking Paint, Road Marking Machine, Preheater, Traffic Signal Light
Export Regions: Middle East, Africa, Southeast Asia, Latin America
